Free, Bonus and Shipping and Handling Claims
Under 16 CFR Part 251 a free offer requires that the article bought to obtain the free item be sold at its regular price, meaning the price at which it has been openly and actively sold in the trade area for a reasonably substantial period. The seller may not increase that price, reduce quantity or quality, or recoup the cost through a shipping and handling charge. All conditions must be disclosed with the offer, and repeated free offers of the same article are limited in frequency and duration.











